Image ©2009 by Ian5281. Used by permission. Click to view more of his work on Flickr.Folllowing the partnership announcement by Discovery, Sony and Imax earlier this month, Discovery Communications chief David Zaslav talked up a 3D storm yesterday at the NATPE* conference in Vegas.

From Variety:

Zaslav said he was sold on 3D TV after attending the Consumer Electronics Show this month in Vegas, where it was clear that TV set manufacturers "are getting behind this (technology) in a very big way."

The three partners plan to produce enough 3D programming to fill a 24/7 channel. Discovery is also looking at "upconverting" some of the shows in its vast library to 3D, just as the majors are doing with classic pic titles.

Sounds great. If you haven't noticed from previous posts, I'm a strong believer in 3D conversion tech. Discovery has a huge catalog of programming that would be amazing in 3D (and without digging into the catalog they may have trouble filling a 24/7 channel with 3D programming).

Read more at Variety.

*National Association of Television Program Executives.