Image © D. Broberg. Used by permission. Click to view more of his photos on Flickr.In a very cool collaboration between ESPN, CBS, Sony, IBM, Comcast and the Augusta National Golf Club, selections from the Masters tournament will be broadcast in high quality 3D, both on TV and online.

The event is pitched as a tech demo in an effort to encourage 3D adoption.

From the NY Times:

To be sure, the 3-D experience on personal computers can be sampled only by the few (3-D capable TVs are rare as well). Not many PCs these days come equipped with the necessary hardware and software to handle 3-D. That technology is mostly confined to higher-end PCs for gamers. The Masters site had a page showing what’s needed, with links for downloading 3-D player software.

But the small audience is not the point, says John Kent, I.B.M.’s technology manager for the Masters sponsorship. “This is more about raising the bar and showing what’s possible,” he said.

Already have the required gear? Head over to Masters.com/3D to learn more.

Read the full article at the NY Times.

Thanks to Brian Wallace for the news tip.